Editorial policy

We list discounts, credits and free tiers for UK tech founders. This page explains how we decide what goes on the site and how we keep it accurate.

What we cover

Offers that help a UK startup from incorporation to launch and beyond: company admin, banking and insurance, hosting and developer tools, design and growth tools. Each offer is filed under a lifecycle stage and category so you can find it quickly.

How we choose offers

• The offer is relevant to UK founders, and we note UK specifics such as billing currency, VAT and eligibility.
• The conditions are clear enough to summarise accurately.
• Commission is not the deciding factor. An offer can be listed with no affiliate link.

How we verify

Every offer is checked against the provider’s current terms before it goes live, and the date we last checked is shown on the offer page. We re-check offers every 60 to 90 days. If an offer has ended or changed in a way we cannot confirm, we update it, pause it or remove it.

How we order and label

• Offers are ordered by when they were last verified. Payment never moves an offer up.
• Offers we earn a commission on are marked “Ad” everywhere they appear, including in the text of guides and comparisons.
• Paid placements are always labelled “Sponsored”, which is separate from “Ad”.
• Providers do not review or approve what we write about them.

How we make money

Mainly through commission on offers marked “Ad”, and potentially through labelled sponsored listings. The details are on our how we make money page.

Limits

We are not financial, legal or tax advisers. Offers can change without notice, so check the provider’s own terms before you sign up.